SportTrend Labs
SPORTS INTELLIGENCE PLATFORM

The Intelligence Layer for Sports Data.

SportTrend Labs builds an intelligence layer on top of sports data, combining a canonical data model, analytics, predictive intelligence, fact-grounded AI content and APIs into one scalable platform.

SPORTS DATA IS ONLY THE BEGINNING

Data tells you what happened. Intelligence helps explain why it matters.

Results services, federations and data providers produce events, results and statistics. SportTrend Labs normalizes that information and builds context, relative strength, trends, predictions and content on top of it.

ONE PLATFORM. MULTIPLE CAPABILITIES.

One intelligence core, many product surfaces.

01

Analytics

A unified view of teams, competitions and development.

02

Predictive Intelligence

Probabilities and forecasts that keep uncertainty visible.

03

Match Intelligence

Match meaning in relation to opponents, history and competition context.

04

Team Intelligence

A continuously updated view of team strength and development.

05

Narrative Intelligence

Facts and analysis transformed into readable or listenable content.

06

LIVE Intelligence

Controlled handling of changing match data, corrections and state.

07

API & Application Services

The same intelligence delivered across products and channels.

PLATFORM ARCHITECTURE

Built once. Used across many sports experiences.

The platform separates data sources, the canonical model, intelligence services and user experiences. New sources, sports and products can therefore be added without rebuilding the whole system.

SPORTS DATA SOURCES↓
CANONICAL SPORTS DATA↓
SPORTS INTELLIGENCE↓
FACTS & INSIGHTS↓
API & APPLICATION SERVICES↓
PRODUCTS & EXPERIENCES
INTELLIGENCE AS INFRASTRUCTURE

The same intelligence can power a club service, media product, results service or standalone app.

SportTrend Labs is not designed around a single interface. The value of the platform comes from delivering the same validated facts, analyses and derived metrics across multiple products through APIs and application services.

PLATFORM IN ACTION

Tulosvelho AI

See more than the score.

Tulosvelho AI is the first visible PoC built on the SportTrend Labs platform and one way to use its capabilities. It turns the platform into match predictions, Power Rating™, previews, reports and other sports intelligence experiences.

TULOSVELHO AIPOWERED BY SPORTTREND LABS
TiPS2 – 1HJK
56%Win probability
84.7Power Rating™
↗Strengthening trend